One of the ways to build a loyal repeat customer base is to absolutely amaze and wow them when they receive your package in the mail. It doesn’t have to be expensive or elaborate, but the care you put forward in packing your items certainly makes a difference! Fortunately, there are a number of creative packaging ideas you can use as inspiration for ways to make your items stand out.
Why Does Packaging Matter?
There are a number of reasons why it pays off to take a little extra care and attention to the way you package and ship your products.
- It shows your customers you go the extra step
- It helps create customer loyalty and repeat orders
- It makes customers feel special and excited to receive their order
- It helps your brand stand out across millions of others
These are just a few examples of why you might want go with unique packaging ideas over the boring old box. The way you package an item will greatly influence repeat orders and more.
Here are 10 Tips for Packaging & Shipping Your Orders:
Now that we understand why it’s important to learn how to package your product, here are a few tips to help you with packaging and shipping your orders:
Tip #1: Label With Love
The first step is to make sure your products are branded. So few sellers remember to label their items! A simple sticker at the bottom of a mug, a tag with your logo on an article of clothing…these little things remind people that you are a business and go a long way in branding.
Labels can be made in a number of ways – professionally printed, a custom stamp, etc. etc.
Tip #2: Customize Your Shipping Labels/Boxes
I once ordered a package from a handmade seller and it came in a box branded with Amazon’s logo…NO! While I love to recycle, you don’t want to send a different companies brand to your customer! Order your own custom made shipping boxes and create your own unique shipping labels that match your brand’s identity.
Tip #3: Use Gift Wrap As Inspiration for Creative Packaging Ideas
If you need inspiration for ways to creatively package and ship your products, one of the best sources is to look through ways people wrap gifts. Your product is a gift to the customer, so it is a great way to add a special touch to the item.
Tip #4: Keep Packaging Costs Within Budget
It’s important that you keep your packaging costs within budget. Order a reasonable amount of supplies in bulk to save on costs, as well as consider ordering wholesale.
Tip #5: Include a Personal Note to the Buyer
You don’t have to write a three page letter – just a short thank you for your order note will suffice. This adds a lot of value to an item, especially when selling handmade and you’re looking for creative Etsy Packaging ideas.
Tip #6: Throw in Some Extra Goodies
This will greatly depend on what you’re selling and at what price, but think out of the shipping box for a moment and brainstorm for some ideas of things you can include with the item as an extra bonus. People LOVE receiving more than they expect and ordered, so this can go a very long way! It doesn’t have to be a huge item – maybe for example if you sell a custom journal, you include a pen with your company name or something like that. If you’re selling a grab bag box of jewelry making supplies, include a little package of special extras. This will cause your customers to be delighted to receive more than they expect!
Tip #7: Do it Well or Get Someone Who Can
I have a confession to make: I cannot wrap or package a product to save my life. Seriously, at the holidays, my presents are wrapped so poorly it’s a trademark of mine my family has come to expect and a source of many inside jokes.
Needless to say, my mad wrapping skills leave a lot to be desired. So, whenever I sell something online, I do not wrap and package it myself. I have someone who is way better at these skills do it for me. Yes, I pay them for their work, which is an added expense – but it does make a big difference and well worth every penny in my opinion.
Tip #8: Follow Up With Your Customers
After you notify a customer’s order has shipped, be sure to follow up with them a the next day or two after they should have received the order to make sure they are happy with everything. Then, depending on what item you are selling, it may be appropriate to touch base again in 2-3 weeks with an email that says something along the lines of “I hope you are enjoying the product…please let me know if you need any assistance with the item you ordered or have any questions or other needs I might be able to help you with.”
This seems so obvious, but I ensure you, most sellers DO NOT do this! This would be especially important if you’re selling something such as a pattern or instructions or a tutorial.
Tip #9: Streamline The Process
If you can, set up a packaging and shipping station in your home/office. This is going to make such a huge difference when packaging orders and can save you so much time and keep you organized! Being efficient at what you do is important, because it will help your business be more profitable.
Tip #10: Keep it Simple
There are so many elaborate packaging designs out there. While they may look nice on your computer screen, they may not necessarily be the most practical. For example, too many ribbons and strings and tape and your customer may be swearing at you trying to get something out of the box! I just recently bought a coffee pot – it took me 30 minutes to get it out of the box, I am not exaggerating! Simple shipping is important, because your customers want to get to the product and start using it right away. Make it simple, and your packaging won’t leave them swearing at tape and wondering what’s wrong with them that they can’t open a box.
I hope this list of tips for creative packaging ideas is helpful for you – if you have any questions or suggestions, we’d love to hear your thoughts in the comments section below!